Summer occupancy at Vacasa vacation homes has increased by 57% compared to 2019 – so the question is not whether people travel, but how they decide where to go and where to stay.
Vacasa’s 2021 Vacation Rentals Research Report analyzes 12 months of data from Vacasa.com, including tens of millions of site visits and thousands of vacation home bookings. Here are some key findings:
- Family travel remains a popular choice, with 31% of customers searching by home size looking for two bedroom homes.
- Homes that accommodate an even number of guests are preferred over those with odd-numbered accommodations. The most frequent searches are for homes that can accommodate two adults (38%) and those that can accommodate four (17%).
- While they may have a particular condition in mind, consumers are open to new destinations. Of the first 20 searches, seven relate to anywhere within state limits, as opposed to specific towns or villages.
- Of the seven main facilities sought by customers, six are related to water.
- Seven-day trips represent 15% of bookings, up from 10% the previous year. As travel lengthens this year, customers are looking for homes with lower nightly rates, with 49% of searches based on a price range of $ 50 to $ 249.
“As travel resumes after a pandemic year, we are confident that many of the research trends we see will continue, including travel in small groups, staying a little closer to home and interest in the outdoor adventure, ”said Caleb Donegan, vice president, digital, Vacasa. “However, as more states remove restrictions, allowing the resumption of activities such as races, concerts and live productions, we know changes abound, but we expect the The growing popularity of vacation homes has persisted for years. “