Home purchasing

Half of under 35s see broadband as the deciding factor when buying a home, survey finds

High-quality broadband is the most important factor for under 35s when considering their ideal home

The life

Two-thirds (63%) of Irish people think energy savings and green benefits are the most important smart home factors. That’s according to a new study of attitudes towards smart homes and the technology commissioned by wholesale broadband operator Siro.

Just over half (54%) of survey participants said smart devices had helped them save money. Siro found that the over 55s are the most aware (72%) of the energy savings and green benefits of smart homes. A total of 61% of over-55s said technology has helped them cut costs, more than any other age cohort.

High-quality broadband is the most important factor for people under 35 when considering their ideal home. Just over half of those under 35 (53%) surveyed cite broadband as a determining factor when buying a home, while the general public’s general choice favors (40%) the garden.


Changing consumer habits and trends, such as the shift to remote working and declining car ownership, emerged from the study, as factors such as having a parking space at home (15%) rank at the bottom of the list.

In the wake of the pandemic, a greater appreciation for high-speed broadband was also evident, with 84% of the general public reporting support for a change in Irish law to require developers to install broadband and infrastructure at broadband when building all new homes.

The survey also highlighted the widespread adoption of smart devices in Irish households. He revealed that 67% of consumers own a Smart TV; with just under half (49%) of households having virtual assistant technology like Alexa; a third of the general public uses smart home technology such as digital heating and lighting controls; and a quarter using security devices like video doorbells.

“At Siro, through our work with developers to bring our high-quality fiber broadband to new developments, we are seeing the huge public appetite for homes with smart, connected devices,” said Cian O’ Mahony, Head of Operations and New Developments at Siro. . “Upgrading existing homes with smart technology is also a growing trend.

“Today’s research brings to life the reasons people choose smart home technology. These can vary according to the stages of life. Older people are more likely to see smart homes as important for environmental reasons, with younger groups valuing the convenience they provide.

Siro’s Director of Corporate Affairs, Amanda Glancy, said, “Smart home devices offer many benefits. A more sustainable lifestyle, meeting climate change targets, increased security or savings on energy or heating bills are key attributes. The latter is very important given the sharp increases in energy prices.

“As fiber optic broadband networks continue to roll out across Ireland, this research indicates that more individuals, families and communities will reap the benefits of smart homes, particularly for the environmental benefits and reduction cost of living.”

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