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From Shopping Malls to Mobile: How Home Credit Redefined the BNPL Experience

There is no doubt that the global pandemic has accelerated the digital transformation, changing our everyday lives.

Due to the news, the digital shift that was to take years happened in the blink of an eye – shining a light on companies and how they strive to innovate their products and services. For Home Credit, this came as no surprise since their digital efforts began years ago, knowing that digitization, especially in the financial industry, is the next big thing. Their journey began when they launched in 2013, where they have already proven themselves to be a game changer in the financial landscape. Coming from a largely unbanked market like ours, Home Credit entered the scene and began to cater to Filipinos with little to no credit history and provide affordable installments for their gadget and electronics needs. This is what we now call “buy now, pay later” and despite the term that gained fame during the pandemic, it is actually a relatively old concept – and Home Credit has long been considered a pioneer and a leader in this industry. Not only has it consolidated its footprint as the nation’s leader in consumer credit with a presence in over 9,000 stores nationwide, but it has also rapidly grown its mobile presence in recent years through the My Home Credit app on Google Play Store, which now has over 9 million app users, bringing their total number of customers to nearly 8 million. As they celebrate their 8th anniversary, their growing customer base will continue to take advantage of many of its offerings through physical touchpoints at partner retail stores, as well as explore contactless options through the My Home Credit app which meets all needs in one place: loans, pay bills, buy charges, contactless payments, shop at partner stores, great discounts and much more. Home Credit’s 1-minute approval for loan applications is known as the fastest in the business. Including simple requirements, interested borrowers can apply at partner retail stores nationwide. As the pandemic pushed us to convert to contactless means, Marketplace – one of the features of My Home Credit App – was touted as the one-stop-shop for browsing big-ticket items, comparing deals and products, and applying for loans. , all in the app. Redefining the traditional way to buy and the shopping now pay later experience of Filipino consumers, they are the first consumer credit provider to offer pre-approval in the mobile app.

In addition to offering easy payments, Home Credit now offers easy payments. With the introduction of its new Qwarta payment option, Home Credit customers will receive up to P 10,000 additional spending limits in the app to increase their purchasing power. Qwarta can be used to pay bills at no additional cost, shop or buy with discounts, or purchase via QR Code. The Home Credit app now hosts the telecommunications load of all networks, over 200 billers, and can also scan QR codes from over 50,000 partner brands and merchants nationwide, enabling customers to extend their budget over countless purchasing scenarios. And even better, by using the app in select stores, customers can enjoy up to 50% off through its SMILE discount program. Home Credit’s financial literacy campaign has also evolved over the years. For a very long time, their goal was to teach the basics of budgeting and saving to ordinary Filipinos through the “Juan, Two, Three” campaign. True to this mission but with the effects of the pandemic in mind, they began leveraging digital platforms to deliver financial literacy concepts through their official website, social media, and mobile app – this time with their new program called “DigitizEd”. “Home Credit has introduced many firsts to the Philippine market, and this is a testament to how we anticipate consumer needs and continue to innovate our services and offerings to meet those demands. Having grown over the past 8 years, we aim to offer 360 ° service and be your go-to partner for all your financial needs, ”said David Minol, Managing Director (CEO) of Home Credit PH. Celebrate with Home Credit as they turn 8 this year by keeping up to date with the latest announcements and special promotions including the long-awaited award of their 8 millionth customer who will receive exciting awards sponsored by (brand partner) . For more information, visit www.homecredit.ph and follow Home Credit on www.facebook.com.homecreditph.

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