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Flat River Group Appoints VP of Purchasing, Adds Buyers

Dan Myers. Courtesy of the Flat River Group

An e-commerce marketer promoted a manager to vice president and hired five more buyers.

Based on the Belding Flat river group Said Tuesday, Oct. 12, he promoted Dan Myers, his former director of import purchasing and new business, to vice president of purchasing and business development.

In his new role, Myers will oversee the purchasing team.

Myers has over 25 years of experience in purchasing roles at major retailers and manufacturers, including Meijer, Sears, Target, and WeCool. Prior to joining Flat River Group, he served as Director of Global Sales at WeCool Toys Inc. and held several purchasing management roles at Meijer for Toys, Sporting Goods and Healthcare and at Sears in household items.

“Since joining Flat River Group in March 2021, Dan has brought value to the business, from improving processes and implementing new systems to building a strong team of people. ‘buyers and opportunities to generate new business,’ said Matt Dean, Flat River. Executive Vice President of the Group. “We are delighted to have Dan in this new role and look forward to continuing to grow and innovate the business. There is a huge growth opportunity for Flat River Group with this talented team in place. “

Flat River Group also added five buyers to the purchasing team this fall, including Monique Ray, Senior Buyer; Kristen Siver, Planning Manager; Nathan Peabody, Associate Buyer; Parker McClure, associate buyer; and Mariah Carlson, associate buyer.

Flat river group

Founded in 2011, Flat River Group is an end-to-end e-commerce partner for manufacturers of consumer goods such as toys and games, pets and baby goods, and outdoor sporting goods in the United States and in Canada.

The company purchases inventory, stores it, sells it to over 15 major e-commerce retailers, manages product listings and inventory, and fulfills drop-ship and fulfillment center orders.

Flat River Group is based in Belding with two locations in Kentwood and one in Peru, Illinois.


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