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Alkaline88 Partners with Source1 Purchasing to Acquire Food, Lodging and Healthcare Accounts

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the nation’s largest independent alkaline water company and Clean Beverage® company, has partnered with Source1 Purchasing, a leading hotel procurement data and technology company, to offer Deliciously Smooth™ Alkaline88® to Source1’s vast network of customers. These customers include many hotel management companies, hotels, resorts, casinos, fairs and festivals, colleges and universities, etc.

“Source1 is a multi-award-winning industry leader with a strong reputation and an extensive network of hotel partners,” said Ricky Wright, President and CEO of The Alkaline Water Company. “They are an ideal partner to help Alkaline88® grow into the multi-billion dollar hotel channel. Their industry experience and innovative buying platform provide easy access to our Deliciously Smooth water line. ™ to thousands of hotel customers.

“Out-of-home bottled water consumption represents only a small percentage of all units sold, but due to high prices, approximately $8.5 billion of water was sold in the foodservice channel in 2020. Our distribution model, which has helped us become the largest independent alkaline water company in the country, makes us better suited than most of our competitors to serve customers in this channel. While alkaline water continues to grow as a category, it has been underrepresented in the foodservice/hospitality industry. There are huge business benefits in the channel and Source1 is a great partner to help us grow there. »

“Source1 Purchasing is thrilled to partner with Alkaline88 as they move forward into the hospitality channel. Consumer demand for premium alkaline water continues to increase,” said Sarah Davie, President of Source1. “Our new partnership with Akaline88 will give sites across the country the opportunity to meet this demand.”

About Alkaline Water Company:

The Alkaline Water Company is the clean drink® company that makes a difference in the water you drink and in the world we share. Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is one of the leading brands of alkaline water available in bulk and individual servings, as well as environmentally friendly foil packaging options. Thanks to its exclusive and innovative state-of-the-art electrolysis process, Alkaline88® provides perfectly balanced alkaline drinking water at pH 8.8 with trace elements and electrolytes and bears our brand label “Clean Beverage” . In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its advisory board and to be the ambassador of the famous Alkaline88 brand.® and the A88 Infused™ brands.

To purchase The Alkaline Water Company products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

About Source1

Source1 is a leading data and technology company for hotel procurement providing innovative supply-based solutions, supply chain management options and strategic supply chain management services to operators in the accommodation and hotel segments. As a member of the Buyers Edge Platform, Source1 supports the hospitality industry by providing access to national contract pricing, dedicated account management, integrated data and technology solutions, and specialized programs and tools. that create significant value and savings potential. To learn more, visit Source1Purchasing.com.

Notice Regarding Forward-Looking Statements

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include all statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, that Source1 Purchasing is an ideal partner to help Alkaline88® expand into the multi-billion dollar hotel channel; that the Company’s distribution model makes the Company better suited than most of its competitors to serve customers in the restaurant channel; that there are huge benefits for the business in the restaurant and hospitality channel and that Source1 is a great partner to help the business grow there; and that Source1 Purchasing’s new partnership with Akaline88 will give sites across the country the ability to meet consumer demand for premium alkaline water.

Important assumptions supporting these forward-looking statements include, among others, that demand for the Company’s products will continue to grow significantly; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be an increase in production capacity through the introduction of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be expansion in geographic areas by national retailers carrying the Company’s products; that there will be expansion into new national and regional food retailers; that there will be expansion into new e-commerce, home delivery, convenience and healthy food channels; that there will be no interruptions in the production of the Company’s products; that there will be no product recalls due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and meet the capital expenditure requirements necessary to increase production and support sales activities. Actual results could differ from those projected in the forward-looking statements due to many factors. These factors include, among others, government regulations implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its own production facilities and that co-packers may not renew outstanding agreements and/or fail to meet increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain disruption due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with operating as a start-up business; changes in customer demand and the fact that consumers may not adopt improved water products as expected or at all; the Company’s success in establishing new, long-term relationships with new retailers and maintaining existing relationships with retailers; the Company’s ability to raise the additional funds it will need to continue its operations, its planned capital expansion and its sales activities; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company undertakes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the statements. forward-looking, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be correct. Readers should review all of the information set forth herein and should also refer to the disclosure of risk factors described in the reports and other documents the Company files with the SEC, available at www.sec.gov, and at SEDAR, available at www. sedar.com.